Blog Notification

Blog Notification

Center Name: Norbury Manor Business and Enterprise college for girls
Center Number: 14343
Candidate Name: Ishrah Jama
Candidate Number: 2106
Unit: G324

Final - Trailer

Final - Poster

Final - Magazine

Evaluation - Question 4

Evaluation - Question 3

What did you learn from your target audience?

Evaluation - Question 2

Evaluation - Question1

Premiere - Audience Feedback

After the premiere where we showed members of our target audience our trailer, poster and magazine; we got feedback from them. Even though at this point our products are already complete it was useful to see whether they enjoyed it or not.

Question 1) Do you like horror films?

I wanted to know if the person I was was getting feedback from liked horror films or not because that would reflect in their answers whether they liked it or not.

Question 2) What did you like the story line?

The narrative to the film is something we took a lot of time thing about and we wanted to see whether we suited it to our target audience. And by asking them this question, we would know if understood it. 

• It had a lot of suspense.
• It was relatable, could happen to anyone.
• Lots of suspense and murder.
• It was interesting.
• Easily recognized as a horror film.
• I liked the school setting.
• Loved the mystery.
• It was funny.
• It was sinister.

Question 3) What would you rate this trailer on the scale of 1-10 (10 being the highest) ?

 Question 4) What was your favourite part?

People's favourite parts of the trailer show us what parts of the trailer works well and is suited to our target audience.

• Ending scene.
• Screams.
• When Raven says 'that's none of your business'
• Raven planning to kill Phoenix
• When Raven was attacking Skye and Phoenix

Question 5) What were your opinion on the music?

I wanted to see if they liked how well the music worked well with our trailer.

• It created tension.
• Well used.
• It was scary around the build up.
• Conveys the atmosphere well.
• Suspenseful.
• Thriller-like.
• Intense.
• Effective.
• Made the trailer.
• Liked the use of pauses.

Question 6) Would you go and watch this film in cinema?

 Question 7) Did the trailer, poster and magazine link and what made it?

Linking our trailer with the poster and magazine is very important in making them look cohesive. By asking other people if they linked, we could receive an unbiased opinion.

• Colour schemes.
• The red R.
• The style of font.
• The use of ravens.

Question 8) What would you say we need to improve?

There is always ways that we can improve our work so it was interesting to see what people thought we could change.

• Magazine could be scarier.
• Add more scary scenes.
• Louder voices.
• Darker scenes.
• The introduction of Raven could of been scarier.
• Raven needs to be more scary.
• Better acting.

Premiere and Tickets

This is the power point we showed the people at the premiere.

Individual Contribution

In this blog post, I am going to outline all the contributions I made to my groups work.

To being with when it came to planning, I helped to come up with the narrative. I introduced the idea of having an antagonist that carried a secret and helped explore the ideas around that. I decided on the names of the characters and how that played a role in the characteristics that they portrayed as well as researched films that had similar stories to ours. Fatima and I, collectively created the prop and shot list, script and shooting schedule as it was important to be on same page about the details of the trailer.

When it came to the trailer, we shared the filming. The shots include the establishing shot, close up of Raven outside and Phoenix in the background, Phoenix telling Skye about her concerns, the shot where Phoenix is following Raven, when Phoenix discovers the secret on the computer and when Raven messages her at home, the ending of the trailer where Raven is turning her head and most scenes in between as well as the last shot where Raven is waving the knife.

With the trailer, I did most of the editing. I create the sequence and put everything in order. I colour corrected some of the scenes and added fades and transitions. We co-edited the titles and coloured them too. With the sound, I made the voices overlap the scenes and Fatima and I both did the music.

I also created the magazine. I took the picture, edited it in Photoshop and added the features. I asked Fatima for help with the colouring and overall advice. Even though Fatima created the poster and constructed it , I helped out with some of the creative decisions such as choice of image and placement of text.

Magazine and Poster - Flat Plan Comparison

Magazine - Link to Research

Timeline Light
Infogram

Magazine - Cover layout

Magazine - Audience Feedback

Magazine - Masthead and Font decision

Copy of how to managean employeeof the monthprogram by Ishrah Jama

Magazine - Barcode

Magazine - Front cover features

Magazine - Photo manipulation

Magazine - shots taken/mise-en-scene

This the picture that I used for the front cover of my magazine. What I liked about the picture was the colour of the sky. I felt the darkness added a level of horror and made it appear more scary. Also her stance is quite intimidating. She looks like she is about to cause trouble. We took a lot of other kinds of pictures too but felt like this one would suit it the most. She is wearing black as she wears black throughout the whole trailer so it makes them link. Her angle of gaze is directly at the camera. This shows that's she isn't shy but means business and isn't afraid of confrontation.  We also took the picture at a high angle to make her appear more scary and her seem more intense. We used a mid shot as I didn't want to focus on her body but instead her face and body language.

These are some of the other pictures I took. The one on the left is quite similar to the first one but the sky is more grey. Also the angle is high compared to the other. I didn't like how she wasn't centered and how the sky wasn't as dark as the one I chose. With the one on the right, it is completely different. I placed her in front of trees and you can see some birds that resemble ravens. the branches link it to the trailer and the poster. We also experimented with a hoodie as I thought it would be easier to work with in Photoshop that cutting out her hair. In the end we didn't chose it because the hoodie made her look not like herself in the trailer and even though I loved the background, I knew it would be hard to write features on top of it.

Magazine - Research into house styles

Poster - Target Audience Feedback

Poster - Link to research

Poster
Infogram

Poster - Image and Font decisions

The image we used for our poster was a close up of another image. That is the top image. It is a screenshot of  a video that we were filming for the titles of the trailer. But we really like it when we just saw the shot. We liked how once we zoomed in it appeared a bit out of focus. It helped link it to the ambiguity of the tagline, how everyone has a secret and that at this point, to the audience it is unclear to the secret and the character it belongs to. We had other images that we were choosing between when editing that you can see above. We kept changing the picture to see what we felt linked best to our work. We liked how the branches was a bigger part of the picture as it filled the poster more than the others.

The font we used on our poster all came from Da font. They had a better selection than Photoshop had to offer Fatima. When Fatima create it she wanted to ensure everything looked cohesive and well put together. She used a mixture of the font 'Keep Calm' and 'Big Noodle' for the review, tagline, main body of text the coming soon text. We felt like they were bold enough to be read and seen clearly despite the foggy background. At first when she used the Photoshop font a member of our target audience commented that we should change it as its hard to read, The picture to the right is how it looked like before. We keep the font black throughout as it the colour that best suited our image and theme as well as it being the colour that could be read best.

We used the same font for the title on the poster for the magazine and in our trailer. This links the three of them together. We made the R red as with the magazine cover as it stands for the characters name and lets you see the 'Raven' in 'Depraven'.

Poster - Features and Layout

Poster - Photo manipulation

Trailer - Link to Storyboard/Theory/Research

Trailer - Research into and use of sound

In this post I am going to list all music and sound effect to explain why my group choose to include them and what places and on how effective they are. First of all, the research I conducted on sound was to find trailers that had a good use of sound. Here are some that I believe works well:

What I like about each of them is that I feel like they work very well with the cinematography for each film as well as the plot of the story line.

00.00- 00.12 Suspenseful Chase Music, Run and Hide (Horror Music) and Dramatic Suspense Sound

These are the sound we used for the intro of our trailer. We wanted the music in the intro of our trailer to reflect the fast pace scenes and the suspense that Phoenix felt. We felt like the combination of the three create a powerful build up.

00.12-00.38 - Free Cinematic Background Music, Blair Witch Theme Song

This sound is placed at the part of our trailer where the equilibrium is still stable. It is an eerie yet still positive mixture of sound. I feel like the cinematic sound helps create a story and makes it follow whilst Blair Witch's soundtrack gives it a deeper and more horror-like element.

00.38-00.43 - Dramatic Suspense Sound

This is for the titles. The Hatred uses a similar sound for their titles and so I was inspired to do the same as it separates the titles from the rest of the trailer and makes them stand out. A member of my target audience also mentioned that it helped them remember what text appeared on the screen.

00.41-01.45 - Blair Witch Theme Song

00.46-02.10 - Colossal trailer music We used the seconds 10:00 to 10.45. 

We then used the combination of Blair Witch's soundtrack and Colossal's soundtrack for the middle section of the trailer. We picked parts of them each that went with each scene and then rearranged and manipulated so it we could make the most out of it. One part is when Phoenix is following Raven home there is a part of dramatic music that reflects Phoenix's emotions as she discovers Raven home.

01.46-02.04 - the Ring soundtrack used 01.41-02:00

This was used for the build up at the end after Eli's scream. We added them and cut them so we could experiment with the sound, making some parts louder and others quieter. 

01.08-01.59 - Horror fear suspense sound 

This is repeated throughout this duration. It acts as pulsing beat that creates more suspense and tension. Towards the end we increase the speed so it feel like it was getting more intense.

00.00 - 02.17  Ambient Woods Alan Wake

This is used throughout the entire trailer. It is woods themed and links to the concepts of the birds. It is a very soft sound and has birds noises in the background.

01.31-01.32 Ping Sound Effects

The ping sound was used when Phoenix's phone went of. It made a better sound than the original ping as it can be heard better.

We tried to stick to royalty free music. This is because it is copyright free. However we did use soundtracks from 3 movies which are copyrighted. If our work was for professional purposes I would of contacted the owner and send them a permission agreement. 

Trailer - Careful use of mise-en-scene

Trailer - Controlled use of camera

Trailer - Using an adjustment layer

We wanted our scenes to be filmed in a darker environment but to the way the camera picked up the lightening, we know it would cause the footage to be grainy. We experienced this issue when we did our preliminary task and what we took away from it was that we need to film in day time but edit the scenes to make them dark. When researching how to make the scenes darker, I discovered that we could use an adjustment layer. Even though we didn't use any adjustment layers in our trailer as we later discovered that we could just colour the actually footage, I thought it could still be nice to document.

I followed this youtube tutorial to help guide me:

To create the adjustment layer what I did first was go to the little create tab along the bottom of the screen and choose adjustment layer. A window then popped up and I kept the dimensions the same and then presses 'OK'. After that I dragged the adjustment layer on top of the clip I wanted to colour correct. I opened the adjustment layer on effect control and  under Video Effects, I drew a square around the entire clip using the square tool from opacity properties. I lowered the opacity of the square as I didn't want the changes to be too dramatic. After that I went to Lumetric color and under basic correction, I changes the colouring to what you can see in the picture. 

The reason we didn't use an adjustment layer was that it would create the footage to buffer when we wanted to play through it as we edited it. We were already have problems with the software as the file size of the clips were so big due to the high quality camera we used. After doing more research we discovered a way to colour the actual clips which in the long run was easier and quicker to use.

Trailer - Exploring shot types and sizes

Trailer - Cuts and Transitions

Trailer - Titles and font use